Sam Croswell

Sam Croswell

Lead product designer with 13 years of experience turning complex problems into clear, outcome-driving solutions for small teams and growth-stage companies.

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Manage accounts, users, and permissions in one place, with clear visibility into components, events, and access controls.
Unique growth features to help partners earn more with less effort.
Kajabi community theme selection
Connecting applications to NATS.io is simple and flexible.
View your earnings, business health metrics, and leaderboard ranking at a glance.
Product type selection with clear descriptions and visual examples
Collaborated closely with engineering to build and implement a simple and scalable design system.
Upgraded marketplace experience optimized for discovery and conversion.
Final guided product creation flow in action
Kajabi course outline interface
Manage accounts, users, and permissions in one place, with clear visibility into components, events, and access controls.
Unique growth features to help partners earn more with less effort.
Kajabi community theme selection
Connecting applications to NATS.io is simple and flexible.
View your earnings, business health metrics, and leaderboard ranking at a glance.
Product type selection with clear descriptions and visual examples
Collaborated closely with engineering to build and implement a simple and scalable design system.
Upgraded marketplace experience optimized for discovery and conversion.
Final guided product creation flow in action
Kajabi course outline interface

Featured Projects

Redesigning Kajabi's product creation flow thumbnail

Redesigning Kajabi's product creation flow

Relaunching DubClub's creator platform thumbnail

Relaunching DubClub's creator platform

Designing Synadia's first SaaS product thumbnail

Designing Synadia's first SaaS product

My Approach

01

Start with the outcome

I set clear goals upfront and design toward them.

02

Design the system

I identify and build flexiblesystems that scale.

03

Show don't tell

I share ideas early and often to build momentum.

04

Ship to learn

I quickly deliver solutions and iterate with users.

Experience

  • DubClub logo
    DubClub
    Head of Design

    I lead design across the platform, focusing on AI-powered marketing automation and audience engagement. I collaborate closely with engineering and product to plan our roadmap, scope projects, and deliver high-quality experiences fast.

    Dec 2024 - Current
  • Synadia logo
    Synadia
    Lead Product Designer

    Designed Synadia’s enterprise-grade developer product for secure, real-time infrastructure. Built systems to support complex workflows across cloud and edge environments. Led product, web, and brand design efforts from concept through launch.

    Jan 2022 - Dec 2024
  • Kajabi logo
    Kajabi
    Founding/Staff Designer

    Founding designer who built core features for 60,000+ creators, including Courses, Communities, Podcasts, and Newsletters. Created the design system, led 0→1 launches, and helped scale Kajabi from early stage to a $2B company.

    Jan 2013 - Dec 2022

Let's Connect

Got a wild idea? Think I'd be a good fit for your team? Let's connect.