Sam Croswell

I'm a staff product designer at Kajabi. My main focus is building and shipping digital products, but I dabble in branding and visual design as well.

In my work, I try to understand the whole picture, then make the details feel right, whether that's scaling a product or building from zero to one.

I'm drawn to the balance of practicality and innovation, and to projects that help people build something of their own.