Sam Croswell

I'm a lead designer with over a decade of experience turning ideas into products people love.

Instagram

Final guided product creation flow in action

Connecting applications to NATS.io is simple and flexible.

Upgraded marketplace experience optimized for discovery and conversion.

Product type selection with clear descriptions and visual examples

Collaborated closely with engineering to build and implement a simple and scalable design system.

View your earnings, business health metrics, and leaderboard ranking at a glance.

Kajabi community theme selection

Manage accounts, users, and permissions in one place, with clear visibility into components, events, and access controls.

Unique growth features to help partners earn more with less effort.

Kajabi course outline interface

Connecting applications to NATS.io is simple and flexible.

Final guided product creation flow in action

Upgraded marketplace experience optimized for discovery and conversion.

Product type selection with clear descriptions and visual examples

Collaborated closely with engineering to build and implement a simple and scalable design system.

View your earnings, business health metrics, and leaderboard ranking at a glance.

Kajabi community theme selection

Manage accounts, users, and permissions in one place, with clear visibility into components, events, and access controls.

Unique growth features to help partners earn more with less effort.

Kajabi course outline interface

Featured Projects

Redesigning Kajabi's product creation flow thumbnail

Redesigning Kajabi's product creation flow

Relaunching DubClub's creator platform thumbnail

Relaunching DubClub's creator platform

Designing Synadia's first SaaS product thumbnail

Designing Synadia's first SaaS product

My Approach

01

Start with the outcome

I set clear goals upfront and design toward them.

02

Design the system

I identify and build flexible systems that scale.

03

Show don't tell

I share ideas early and often to build momentum.

04

Ship to learn

I quickly deliver solutions and iterate with users.

Experience

DubClub

Head of Design

I lead design across the platform, focusing on AI-powered marketing automation and audience engagement. I collaborate closely with engineering and product to plan our roadmap, scope projects, and deliver high-quality experiences fast.

Oct 2024 - Current
Synadia

Lead Product Designer

Designed Synadia’s enterprise-grade developer product for secure, real-time infrastructure. Built systems to support complex workflows across cloud and edge environments. Led product, web, and brand design efforts from concept through launch.

Jan 2022 - Dec 2024
Kajabi

Founding/Staff Designer

Founding designer who built core features for 60,000+ creators, including Courses, Communities, Podcasts, and Newsletters. Created the design system, led 0→1 launches, and helped scale Kajabi from early stage to a $2B company.

Jan 2013 - Dec 2022

Let's Connect

Got a wild idea? Think I'd be a good fit for your team? Let's connect.